Every year on 17th September, we celebrate Prime Minister Narendra Modi’s birthday. To make this day special in 2025, several events have been planned. The Ministry of Health will observe a service fortnight from 17th September to 2nd October. During this time, President Droupadi Murmu will launch the Ayushman Bhava Campaign online. This event will be broadcast live at the district and block levels.
As part of this campaign, many new families will receive health insurance benefits. Across the country, millions of Health and Wellness Centres will hold Ayushman fairs, and Ayushman Bharat Cards will be given out to eligible people.
This article shares detailed information about the Ayushman Bhava campaign, its important features, and the number of people who will get the Ayushman Bharat Card. Keep reading to know everything you need to about it.
Ayushman Bhava Campaign 2025
The Ministry of Health has started a major campaign called Ayushman Bhava, officially opened by President Droupadi Murmu on 13th September 2025. This scheme aims to bring healthcare benefits to every citizen. Although the launch was on 13th September, it will be highlighted during the service fortnight that begins on 17th September, which is Prime Minister Narendra Modi’s birthday.
The campaign focuses on three main parts: organizing Ayushman fairs at Health and Wellness Centres, speeding up the distribution of Ayushman Bharat Cards, and holding Ayushman gatherings. Villages that do well in health services will be named Ayushman Villages during this time.
Update as of 17th September 2025:
The Ayushman Bhava campaign has started and is expected to benefit about 35 crore people across India.
This campaign aims to spread awareness about government health schemes and encourage people to use these services. The goal is to reach as many people as possible with free treatment coverage up to Rs. 5 lakh under the Ayushman Bharat scheme. The campaign will be carried out in three phases: Ayushman Aapke Dwar 3.0, Ayushman Mela, and Ayushman Sabha. Health fairs and community gatherings will take place at wellness centres and rural areas, making health benefits easier to access for everyone.
List of Ayushman Bharat Schemes
Details About Ayushman Bhava Campaign 2025
| Article Name | Ayushman Bhava |
| Scheme Name | Ayushman Bharat Pradhan Mantri Jan Arogya Yojana |
| Launch Date | 13th September 2025 |
| Campaign Start | On Prime Minister’s Birthday |
| Beneficiaries | All Citizens of India |
| Purpose | To provide healthcare benefits to every citizen |
| Type | Central Government Scheme |
| Year | 2025 |
Main Purpose of Ayushman Bhava Campaign
This campaign plans to give Ayushman Bharat Cards to 60,000 people through special camps. The goal is to make sure health schemes reach everyone so eligible people can easily get health services. With this effort, the government wants to make sure health benefits reach every part of the country.
Distribution of 60,000 Ayushman Bharat Cards
Health Minister Dr. Mansukh Mandaviya said that during the service fortnight, programs like Ayushman Aapke Dwar, Ayushman Mela, and Ayushman Sabha will be held to raise public awareness and expand health services. Starting 17th September, 60,000 eligible people will receive their Ayushman Bharat Cards under Ayushman Aapke Dwar 3.0.
Dr. Mandaviya also mentioned that with over 1.17 lakh Health and Wellness Centres across the country, Ayushman fairs will be organized to offer free health check-ups, including blood pressure and sugar tests. Medical colleges and hospitals will hold health camps and refer patients for treatment when needed. Plus, cleanliness drives will take place in hospitals, dispensaries, and villages during this period.
How to Apply to Become an Ayushman Mitra
Main Highlights of the Ayushman Bhava Campaign
The campaign will hold over 117,000 health fairs at Health and Wellness Centres nationwide. People can get medical checkups and advice during these events. On Sundays, Community Health Centres will also organize fairs, and medical colleges will help by conducting health camps to refer people for treatment.
A cleanliness drive will run alongside in public health facilities. Community involvement will be encouraged through health programs at all care levels, supported by local groups like Gram Panchayats, JSS, and RKS.
Ayushman Sabha in Every Village on 2nd October
On 2nd October 2025, every village will hold an Ayushman Sabha (health gathering). Villages that meet criteria such as full coverage of Ayushman Bharat Cards for residents, 100% COVID vaccination, and no serious diseases like tuberculosis and leprosy will be called “Ayushman Villages” and receive special recognition.
Additional Actions in This Campaign
- Organ donation pledge drives
- Blood donation camps
- Support for TB patients with medicines and food
- Cleanliness drives during the service fortnight
How Ayushman Cards Will Be Issued
Between 17th September and 2nd October, Ayushman Bharat Golden Cards will be created and given to beneficiaries. This will happen digitally through the Ayushman Bharat Digital Mission platform, making it easy so people don’t have to go from place to place. Cards can also be obtained through the Ayushman app. New families can apply for their golden cards during this time using the required documents.
Who Can Benefit from Ayushman Bhava Campaign 2025?
- Indian citizens from all income and social groups are eligible.
- People from poor and middle-class backgrounds can get treatment benefits.
- Citizens of all ages can use the scheme.
Documents Needed for Ayushman Bhava Campaign
- Aadhaar Card
- Residence Proof
- Caste Certificate
- Health-related documents
- Mobile Number
- Passport size photograph
How to Apply for Ayushman Bhava Campaign 2025?
You don’t need to visit any government office to apply. During this campaign, district, city, and village health workers, ASHA and Anganwadi workers will organize special camps to raise awareness. You can visit these camps with your documents to get your Ayushman Bharat Card and apply for Rs. 5 lakh health insurance benefits. Officials at the camps will help you complete your application on the spot.
Ayushman Bhava Campaign 2025 FAQs
When does the Ayushman Bhava Campaign start? It begins on 17th September 2025 during the service fortnight.
Who will launch the Ayushman Bhava Campaign? President Droupadi Murmu will start the campaign.
How many people will get Ayushman Bharat Cards during the campaign? Around 60,000 cards will be issued during this campaign.
How long will the Ayushman Bhava Campaign last? From 17th September to 2nd October 2025.
When will the Ayushman Sabha be held in villages? On 2nd October 2025, villages will hold the Ayushman Sabha and some will be named Ayushman Villages.
What other activities are included in the Ayushman Bhava Campaign? Organ donation pledges, blood donation camps, support for TB patients, and cleanliness drives are also part of the campaign.