Are you a social media influencer in Uttar Pradesh? The UP Social Media Policy 2025 is a new chance for you to spread awareness about government schemes while earning up to
58 lakh. This policy supports influencers who promote government projects on popular social media platforms.
Overview of the UP Social Media Policy 2025
The Uttar Pradesh state government has started this policy to work with social media influencers to share important information about welfare schemes and government achievements. It helps people understand the benefits they can get through these schemes. In return, influencers get financial support based on their reach.
Main Goals of the UP Social Media Policy 2025
The main goal of the policy is to raise public awareness of various government plans. Social media influencers can quickly and effectively reach many people. Also, this scheme creates new job opportunities for influencers across the state.
Summary of UP Social Media Policy 2025
| Policy Name | UP Social Media Policy |
| Launched By | Uttar Pradesh State Government |
| Main Purpose | Spread awareness about government schemes |
| Who Benefits | Residents of Uttar Pradesh |
| Official Website | information.up.gov.in |
| Financial Assistance | Up to 58 lakh |
| Application Mode | Online |
Who Can Apply?
- You must be a permanent resident of Uttar Pradesh.
- You should be a social media influencer.
Supported Social Media Platforms
- YouTube
- X (formerly Twitter)
Financial Benefits Details
- Facebook & YouTube Influencers are divided into four categories based on subscriber count:
- Category A 6 Minimum 10 lakh subscribers
- Category B 6 Minimum 5 lakh subscribers
- Category C 6 Minimum 2 lakh subscribers
- Category D 6 Minimum 1 lakh subscribers
- Instagram & X Influencers categories:
- Category A 6 Minimum 5 lakh subscribers
- Category B 6 Minimum 3 lakh subscribers
- Category C 6 Minimum 2 lakh subscribers
- Category D 6 Minimum 1 lakh subscribers
Important Rules to Follow
- Do not post any indecent, obscene, or anti-national content.
- Breaking these rules can lead to strict legal action including lifetime penalties and fines.
Announcement Date
This policy was announced on 28 August 2024.
Documents Needed to Apply
- Aadhaar Card
- PAN Card
- Mobile Number
- Email ID
- Passport-size Photo
- Address Proof
- Details of your social media accounts
How Does the Selection Work?
- Applicants must meet the eligibility requirements first.
- The government reviews content already posted on the influencer9s social media pages.
- If the content qualifies, officials will contact you by email or phone.
- Selected influencers will get information on topics and guidelines for promoting government schemes.
Steps to Register for UP Social Media Policy 2025
Step 1: Visit the official website.
Step 2: On the homepage, click the apply here option.
Step 3: Fill out the application form with all required details and upload the documents.
Step 4: Review the information carefully and click submit to complete your application.
Download UP Social Media Policy PDF
- Go to the official website.
- On the homepage, click on Download UP Social Media Policy PDF.
- The PDF will open on your screen. Click the download icon to save it.
Frequently Asked Questions (FAQs)
Who introduced the UP Social Media Policy?
The Uttar Pradesh State Government started this policy.
How much financial benefit can influencers get under the UP Social Media Policy?
Influencers can receive up to
58 lakh depending on their category.
When was the UP Social Media Policy announced?
It was announced on 28 August 2024.